In the early days of search engine optimization (SEO), ranking higher on Google was largely a matter of following a checklist. If your website had the right keywords, plenty of backlinks, and clean technical structure, you had a good chance of climbing the rankings. Traditional SEO audits became the industry norm, identifying gaps and providing […]

In today’s digital-first world, the way people find their next cup of coffee has changed. A simple voice or mobile search for “cafes near me” often determines which local businesses thrive and which get overlooked. As Google prioritizes hyper-local intent and real-time user behavior, cafes must now compete in a high-stakes arena of visibility. Enter

In today’s fast-evolving SEO landscape, ranking is less about keyword stuffing and more about how users actually engage with your content. Google now processes over 8.5 billion searches daily, and its AI systems like RankBrain analyze behavioral metrics—like dwell time, CTR, and repeat visits—to assess content relevance. Studies show that pages with high dwell time